Development Communication and Development awareness Condition in Nepali Media
What is Development?
Development signifies or changes for the better in any aspect of a social
process. Applied to an economy, it means growth in its different sectors of
production and distribution, improving standards of education, living and
civilization of the people, improving wages for the workers, etc.
Development describes the growth of humans throughout the lifespan, from
conception to death. The scientific study of human development seeks to
understand and explain how and why people change throughout life. This includes
all aspects of human growth, including physical, emotional, intellectual,
social, perceptual, and personality development.
The scientific study of development is important not only to any field,
it is important also to communication, education, psychology, sociology, and
health care.
Hahn-Been Lee says: "Development is a process of acquiring a
sustained growth of a system's capability to cope with new, continues changes
towards the achievement of progressive political, economic and social
objectives."
Milton J. Esman Rightly Says: "Development is the national progress
of organizing and carrying out prudently conceived and staffed programs or
projects as one would organize and carry out military or engineering
operations"
Development must be judged by its impact on people, not only by changes
in their income but more generally in terms of their choices, capabilities and
freedoms; and we should be concerned about the distribution of these improvements,
not just the simple average for a society.
Development also carries a connotation of lasting change. Providing a
person with a bednet or a water pump can often be an excellent, cost-effective
way to improve her well-being, but if the improvement goes away when we stop
providing the bednet or pump, we would not normally describe that as
development (cgdev.org).
Although most scholars would agree that development means improving the
living conditions of society. There has been debate on just what constitutes
improved living conditions and how they should be achieved.
Definition
of Development Communication:
Development communication refers to the use of communication to
facilitate social development. It is concern with the role of communication in
directed social change. Development communication has been defined in several
different ways by economic development experts, sociologists, and communication
experts.
Uma Nerula has defined, Development communication is described as the
systematic use of communication in support of national development.
Development communication engages stakeholders and policy makers,
establishes conductive environments, assesses risks and opportunities and
promotes information exchanges to bring about positive social change via
sustainable development. Development communication techniques include
information dissemination and education, behavior change, social marketing,
social mobilization, media advocacy, communication for social change and
community participation. (Wikipedia.com)
According to the World Bank, development communication is the
"integration of strategic communication in development projects"
based on a clear understanding of indigenous realities.
Bessette (2006) defined development
communication as a "planned and systematic application of communication
resources, channels, approaches and strategies to support the goals of
socio–economic, political and cultural development".
Relation
between Media and Society:
The Mass Media constitute a powerful and pervading force in our lives. We
are exposed daily to a bombardment of media massages. Most of the information
we received about our community, our state, the nation, and the world comes to
us through newspapers, magazines, television, and radio.
In the other part, the mass media can serve a variety of important public
relations, public education and prevention of wrongs in the human services. The
mass media play a very significant role in shaping our perceptions of reality. (B.N.
Ahuja & S.S Chhabra, 2004)
However, the mass communication industry is faulted, by many critics, for
failing to promote informed public debate about pressing national issues,
despite the industry's periodic bouts of self-analysis designed to reassure
itself that it is performing its vital societal function responsibly and
effectively.
Media Role
for Development and Awareness Condition:
Media
plays the important role for to do active participation all types of group or back
facing the community. In the last time, Media is going on the way of
globalization, informatisation, entertainment-education, developing the society
and organizing for directed social change.
United
Nation Millennium development goal declared in 2000: UN Millennium development
goal declared its goal for eradication of poverty, control of aids/ HIV,
decrease high mortality rate and others and since Nepal has also signed the
conventions and committed to achieve goal with in 2015. From there till now
days, Nepali media are playing the important role for awareness, informative
and to help the target goal. As well as Nepali media are coordinating to
achieve these goals and working with government and non government
organization.
If
we see the different research finding dates', we can found increased the
awareness in different sector case by media. For example, Radio, TV,
Newspapers, Online or others news media is giving news and showing public
awareness type advertisement. From there we can found many people have been aware.
According
to Ganatantra Daily of Rukum (2071), there has developed the media in highly
rate in local level as well as development part in the education, aware,
health, develop to society are also increasing.
Media role of development support
communication is not as disseminator of exogenous messages but instead as
facilitators of empowered local communities, as a source strengthening local
knowledge, experiences, and narratives and of encouraging active agency at the
grass root in the process of directed social change. (Kharel, 2013)
In
Nepal, Many village development committees can access the internet service
provided by Nepal Telecom, and others different Internet affiliates private
companies, and as a result rural people's lifestyles and daily routines are
perceptively changing for good. They are now connected through networks and
are, therefore, never clueless about their sons and daughters working abroad;
are in e-contact, and regularly receive remittances.
According
to Uma Narula, for to do development there should have necessary awareness
leadership, administrative and masses (peoples), as well as if there must need
be awareness, motivation and participation and media should play the vital role
and then development can go ahead.
In
terms of Nepal, Nepal government is giving the welfare ad to media as
informative and educative ways; from there one site, public awareness is
increasing, and another site media sustainability part is becoming easy and
they playing the important role for society. Now a days, Each and every mass
media (Newspapers, Magazine, Radio, TV, Online Etc) are giving the program
related health, society, education, current affairs, infrastructure,
development etc. This type of program
has been adding contribute to society in large scale.
Post 1990, growth of
community FM station is in Nepal, working for community empowerment and
development.
Media in Nepal
advocated for positive change in the people’s revolution and loktantrik
revolution of 2062/063. Nepali Media always playing the role for peace,
freedom, development and constitution.
Since then in the post
conflict period Nepali media is favoring for peace, democracy, development,
constitution, identity, state of law and good governance. Media is advocating
for literacy, education, economic growth, infrastructural development.
Political and social
awareness and voice for rights and equality is supported and established by
media.
However,
it is alleged or criticism that for Nepali media, there Nepali Media can't
giving the important space in front page or prime time for development issues.
It is look like always misguiding by political surface issues.
Conclusion:
Development means improving the living conditions of society and
Development communication is concern with the role of communication in directed
social change. Development communication is described as the systematic use of
communication in support of national development.
The Mass Media constitute a powerful and pervading force in our lives. We
are exposed daily to a bombardment of media massages. Most of the information
we received about our community, our state, the nation, and the world comes to
us through newspapers, magazines, television, and radio.
Since then in the post
conflict period Nepali media is favoring for peace, democracy, development,
constitution, identity, state of law and good governance. Media is advocating
for literacy, education, economic growth, infrastructural development.
Now days, each and
every media is running or giving the public awareness or development related
page, program or contents. Some Newspaper and magazine has been publishing the
special print related to development. Government and non-government
broadcasting media are also giving priority to development.
However,
it is alleged that for Nepali media, Nepali media is always running like tail
of surface political content. Nepali Media can't giving the important space in
front page or prime time for development issues. It is look like always
misguiding by political surface issues. Some critics have said, 'this is the
main challenges for Nepali media and also development parts.'
References:
Book:
Bassette, Guy. 2006. People, Land, and Water: Participatory
Development Communication for Natural Resource Management. London: Earthscan
and the International Development Research Centre
B.N, Ahuja. S.S., Chhabra. (2004) Development
Communication. Surjeet Publications: Delhi, India
Khanal,
p (2013) Select Media Topics. TU,
Kathmandu
Melkote,
R. Srinivas. H. Leslie, Steeves. (2001) Communication
for Development in the third world (2nd Edition). Sage Publication, India
Pvt. Ltd. New Delhi.
Online:
No comments:
Post a Comment