Assignment
On
PR practices in Nepal FM
Introduction
of Organization:
Nepal
FM 91.8 is one of the mainstreams Radio of Nepal. It is broadcasting for 18
hours a day. Nepal Fm brings latest news and information on
politics, business and economics, society, education, science, environment,
sports and various other issues to its local, national and global Nepalese. Along with the musical programs Nepal FM 91.8 also
broadcasts educational, informative, documentary, sport, weather etc radio
services. Nepal FM 91.8 is doing a lot by prompting quality and tasteful radio
services.
It
was formally broadcast establishment at 2061 BC Manshir 18 by Renbo FM PVT. LTD.
Radio call sign has given the name of Nepal FM. This office is in the Ravi Bhawan, Kalanki.
Nepal
Fm produce and broadcast varieties of radio programs in terms of formats and
issues; however its programs are focused on issues of public concern to
Nepalese with included all type of people and cast. The program formats are
diverse including radio news bulletins, current affairs programs, field
discussions, public hearing as well as interactive magazine programs.
Nepal
FM also produce and broadcast radio spots, PSAs, jingles, and serial & mini
radio dramas, radio campaigns to deliver the messages to inform, educate and
advocate the issues with special focus on target audiences of the rural areas
and urban.
Nepal FM Values and
Goals
All of the Nepal FM's
works has been guided by following values,
·
Informed people are the change agents of
societies.
·
Innovative ideas and activities are keys
in radio program production and broadcast to change societies.
·
Democracy insures open, accountable and
transparent society and culture.
·
Exchange of cultures, social values and
diversity of the Nepali societies strengthen the better understanding of
people.
·
Believe in brining independent views,
reliable information and diverse opinions.
·
Promote and practice culture of
tolerance, harmony and coherence to change the Nepalese societies.
Introduction of PR:
Public relations (PR)
is the practice of managing the spread of information between an individual or
an organization (such as a business, government agency, or a nonprofit
organization) and the public. (Wikipedia) The aim of public relations is to
inform the public, prospective customers, investors, partners, employees, and
other stakeholders and ultimately persuade them maintain a certain view about
the organization, its leadership, products, or of political decisions.
Public relations specialists establish and maintain
relationships with an organization's target audience, the media, and other
opinion leaders. Common activities include designing communications campaigns,
writing news releases and other content for news and feature articles, working
with the press, arranging interviews for company spokespeople, writing speeches
for company leaders, acting as organization's spokesperson by speaking in
public and public officials, preparing clients for press conferences, media
interviews, and speeches, writing website and social media content, and
facilitating internal/employee communication.
Public Relations involves gaining
mindshare, influencing the influencers and building positive networks. PR main
objectivity means dropdown the negative part of Business company, Organization,
government, government agencies etc. It is play the vital role to come nearness
to public in company or products. Maintain and managing to the negative part
and to keep the good relation with public, audience, staff; media also doing
Public Relation by various ways.
PR
Tools and Practices in FM:
Nepal Fm is also one of
the popular Networks Radio among others Radio. It is also using the public
relation by different kind tools. The radio has conducting an online (NO News
portal), related to own information about radio, like radio's introduction,
program introduction, privacy, contact and others information. It has published
the Journal of yearly as mouth piece of radio, and also celebrates the
anniversary with different political leader, social workers, staffs etc to
maintaining the good relation with them.
Radio has established a
reception desk, it help takes complains of audience, it works also introduce
about company for visitor and keep relation and manage them. Radio also has
used Barter system with different others media like online, paper, magazine and
also it is using the Social Media (Facebook, Twitter) as a publicity.
Thus, The Radio is
using Social media, online, different types of awareness PSB, reception, Journal;
Barter system etc tools for Public Relation.
The Radio objectivity
is informed and entertainment to audience by broadcast the news, information,
current affair program and other program. As well as, Radio is also doing the
Public relation to keep good relation with business partner, public, staff etc.
Conclusion:
Public Relations involve gaining
mindshare, influencing the influencers and building positive networks. PR main
objectivity means hide the negative part and promote also good thing of company
or organization, as well as to keep the good relation with concerning all them.
Media also doing Public Relation for Maintain
and managing to the negative part and to keep the good relation with public,
audience, staff. Thus Nepal Fm is also doing the Public Relation with to
maintain above these factors.
The Radio is using Social
media, online, different types of awareness PSB, reception, Journal; Barter
system, program etc tools for Public Relation.
Reference:
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