Sunday, June 5, 2016

Media role to social change in Nepal



The Role of Mass Media brings about social change in Nepali context 
Historical Development of Nepali Media:
Nepali Press development is more delayed than world journalism and one hundred delays than India. In Nepal, Press enter in 1908 BC, it call Gidde Press. After some year another Press enter in Nepal- it called 'Manoranjan Press'. Entered the press in Nepal, later some year shows growth to start of Nepali Journalism. The development of the press is considered to exist in 1950, By Sudha sagar Literary Paper.
After SudhaSagar published, second magazine 'Gorkha Patra' published in 1901 with Nepali Language from first time in Nepal. Thus, started Nepali media rapidly growth by 1990 BC, when press freedom guaranteed by constitution. The right to information, guaranteed rights and press and publication right are three vital means for establishing "open society" visualized by the Nepalese constitution. (nepaldemocracy.org)
Present Condition and Practices of Nepali Media:
Present time in the Nepal, media are running in unknown numbers. According to information depart of ministry of Information and communication four thousand four hundred sixty one news paper and magazine are registered. According to press council Nepal more than one hundred twenty online are registered. More than three hundred fifty radio station broadcasting and about one hundred television are running in Nepal with satellite and cable.
Said, Media technology determines the content. And the content in media determines images of society. But context of Nepal, media practices has little different. Sometime critical criticize content has been making by interest of base on ownership, political ideology, business company or by influence different sectors. If we see critically from field it happen truth.
Our market is small, but media are growing highly. Media increase is good part for democracy but here going on unhealthy competition.
Another side, Media house is not opened by research and with goal of discover new thing in society. More Media are open for to do publicity of politics or others activity.  Media is not responsible for society, so they can't makes the image of society.
Society depends on media:
Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.
Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved. (uncp.edu)
It's not unusual to wake up, check the cell phone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources.
So what?
We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. We rely on mass media for the current news and facts about what is important and what we should be aware of.
We trust the media as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works.

Media Role about brings social change:
Development communication theories reoriented to the approaches of basic needs, participator development support communication, and empowerment. In 1990, Media is going on the way of globalization, informatisation, entertainment-education, and organizing for directed social change.
Media role of development support communication not as disseminator of exogenous messages but instead as facilitators of empowered local communities, as a source strengthening local knowledge, experiences, and narratives and of encouraging active agency at the grass root in the process of directed social change. (Kharel, 2013)
The National communication policy adopted in 1992, but it did not recognize the significance of community communication in the process of national development nor did it make any reference to the efforts. However, it was in 1997 when the Nepal press institute, in cooperation with HMG/N and with funding support of DANIDA and UNESCO, organized a National seminar on community communication for people's Empowerment, ''the feeling that if rural communities for people's and operate their own communication systems they can become very effective agents of change" was widely aroused among "conscientious communicators in the country".
United Nation Millennium development goal declared in 2000: UN Millennium development goal declared its goal for eradication of poverty, control of aids/ HIV, decrease high mortality rate and others and since Nepal has also signed the conventions and committed to achieve goal with in 2015 so that Nepali media are also coordinating to achieve this goals and working with government and non government org.
During the 1990-2006 decade, the Nepali media world underwent Significant Multidimensional changes. The community communication system is in the process of modernization while the technology of satellite communication is making perceptible impact on the process of community communication. The public broadcasting system is grounds to private or commercial broadcasting as advertising rules the roost of revenue. There is concern for abuse of space and time of technologically powerful media in a multicultural society like Nepal as they are any other Asian countries.
Media role play is most important part also for community participation. Conscious and active participation of the intended beneficiaries at every stage of the development because the rural development cannot take place without changes in attitudes and behavior among the people concerned.
In Nepal, Many village development committees can access the internet service provided by Nepal Telecom, and others different Internet affiliates private companies, and as a result rural people's lifestyles and daily routines are perceptively changing for good. They are now connected through networks and are, therefore, never clueless about their sons and daughters working abroad; are in e-contact, and regularly receive remittances.
Post 1990, growth of community FM station is in Nepal working for community empowerment and development.  Broadcasting act 2048 helped to evolve broadcasting media in Nepal so that many FM stations established.  Community FM is help to conduct local community development and empowerment.
Nepal Media has advocated for positive political and social change, for example in the people’s revolution and loktantrik revolution of 2062/063, there media role has very important.
Since then in the post conflict period Nepali media is favoring for peace, democracy, development, constitution, identity, state of law and good governance. Media are advocating for literacy, education, economic growth, infrastructural development.  Political and social awareness and voice for rights and equality is supported and established by media.
Conclusion:
Nepali Press development is more delayed than world journalism. However in present time, Nepali media are running in unknown numbers. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.
Media content should have determines images of society. But, in Nepali context, it is not happing. Media houses are not organized by research and with goal of discover new thing in society. More Media are open for to do publicity of politics or own interest related others activity.  Media is not responsible for society, so they can't makes the image of society
However, democratic movement of 1990, have brought change in Nepal in terms of political, economical, cultural, educational and social aspects. There has also role of media as well as Media also experienced freedom from this point.  After that Mass media growth highly, and Media also play the vital role for social changes, but it responsibility to society should not enough and satisfactory.






Reference/Bibliography
Book:
      Khanal, p (2013) Select Media Topics. TU, Kathmandu
Melkote, R. Srinivas. H. Leslie, Steeves. (2001) Communication for Development in the third world (2nd Edition). Sage Publication, India Pvt. Ltd. New Delhi.
Sharma, Subas (2008) Media Situation in Post Conflict Nepal: An analysis Paper. Kathmandu
Online:
http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html

1 comment:

  1. I really impressed with this article. Anyone wants more update on Nepali film & media news follow : Nepali film

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