There
are five key principles for radio writing and programme
production/presentation:
-
spoken
-
immediate
-
person to person
-
heard only once
-
sound only
Spoken
'Writing
for radio is writing for the ear. Write as you would speak.Better still, write
as you would hear.' (Here's the News: 38)
Though
spoken medium, many items or programmes in radio are written. We write scripts,
especially for radio news and current affairs.
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Since
school days we wrote for reading not for talking or hearing. Many people come
to radio from print background. And in print we write for eyes. Eyes can catch
whole sentence or a clause at a time, make a provisional meaning of the
writing, can stop and go back-forth if anything is not understood. There is no
such flexibility with the radio. The ears can take one word at a time and
cannot go back-forth if anything is not understood.
While
writing or presenting in a radio we must use only words that are natural to our
spoken vocabulary
. Language and sentences we use are employed in conversation and in day-to-day circumstances.
. Language and sentences we use are employed in conversation and in day-to-day circumstances.
Immediate
Radio
is now. Use present tense. Stuffs read in radio should appear to the listener
to be happening now. So, time frame has to be kept in mind.
We
refer to the time of any past event or forthcoming event with reference to
'today'. As far as possible we avoid
mentioning the date saying today, yesterday, this week, this month or this
year.
Person to person
Radio
is communication between two persons- presenter and listener, i.e. between 'you'
and 'me'. There may be hundreds of thousands listening at the same time, but
each of them is listening on his own or in a small group.
So,
we should be informal, try to avoid formal and bureaucratic language,address
the listener personally, sound interesting and entertaining.Talk to the
listener as a friend in the setting of interpersonal contacts.
Heard only once
Radio
once broadcasted, is gone. If a listener has to think twice to understand
certain clauses, then it is lost forever. It has to be observed as it goes on
the air. Radio writers and presenters have to ensure that both the contents and
presentation hold the attention of the listener all the time.
We
have only one chance! So, clarity is top priority. Short, simple, declarative
sentences are preferred. Do not put all information in one sentence, bring only
one idea in one sentence.
Avoid
long and complex sentences, unexplained technical terms.
Sound only
We
have only sound to tell a story-spoken words, sound effects, music, non-verbal
expressions to be heard, and silence.
This
is creative use of sound.
While
writing script, we should try to avoid sound clashes. Words should not be distracting
to the listener, and soundalike.
We
should be careful about the use of figures-round figures wherever possible. We
should put amount of money first and the currency afterwards.
Use
of correct punctuation is demanded. Even a slight hesitation during the reading
will be noticed by the listener. Use of punctuation must match with correct
structure of sentence. For example, the name of the speaker should come first.
Finally, there is a formula to check the radio writing.
Having
written the script, read it aloud:
If
it is not easy to say,
it sounds strange,
it is ambiguous, not clear,
it is pompous,
it is complex,
it sounds strange,
it is ambiguous, not clear,
it is pompous,
it is complex,
(This Note is provided in classroom of Central Department of Journalism, TU, RR Campus to First Semester Batch of M.A)
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